Food and beverage companies fought over the Universiade Games, "cake"

During major sporting events, especially the world-class sporting events, will allow enterprises to rush, racking their brains to seize the influence of race and opportunity behind it.

From the 2010 Asian Games in Guangzhou, Shenzhen 2011 Universiade approached, the two major sporting events the tremendous business opportunities for food and beverage market has already smoke.

Lots of competition for two events, "cake"

Olympic allow enterprises to experience a good influence on sports and business behind it, has "heard" to the sweetness of Shenzhen, food and beverage companies eager, naturally do not miss "doorstep" of sports marketing opportunities.

Back in 2008, Shenzhen, the most well-known local brand of milk – milk morning, as the Universiade, "the sole supplier of dairy category."

This reporter recently learned that the Shenzhen Universiade Organizing Committee will air a limited liability company and the Shenzhen Air Catering Company Limited 2 air food catering business as Dayun alternative food enterprises, the Saint Honore Cake Shop (Shenzhen) Co., Ltd. for the inclusion of a large Win candidates cake food enterprises, these enterprises will become the Universiade specified brand or product suppliers.

Far Asian Games in Guangzhou, Shenzhen, also wishes Fengeng business opportunities. Light Food Co., Ltd. of Shenzhen Overseas Chinese, Shenzhen City, Aisha Food Industrial Co., Ltd. Guangzhou Asian Games were to become independent venues catering meat products designated partners, involving Asian food tea suppliers.

To take the Universiade, Asian Games to enhance brand image and product sales, seize opportunities, a no smoke, relatively fierce marketing battle in Shenzhen, food and beverage businesses performed quietly.

Universiade, Asian Games, "cake" substantial

The "popular" only business.

It is estimated that during the Universiade will be more than 180 countries and regions attended, about 13,000 athletes, technical officials, about 3,000 to 5,000 people, about 3,000 registered media. In addition, there are a large number of staff and several million spectators; Games are over 14,000 athletes, coaches and sports officials; more than 7,000 journalists and media personnel, more than 60,000 staff and volunteers; 10 million people live audience and tourists. Can be expected, the two sports, consumer products, services astonishing.

Participate in the Universiade, Asian Games, food, beverage company said it could not determine how many Games can sell products, but the "cake" should be very impressive.

In the morning light appears, on board the "Grand Canal Express" is not only a sports marketing trip, or a "marketing campaign" is the process of enhancing competitiveness morning. Head of the Universiade on the morning morning keynote marketing this way: "to convey the brand idea and the link Universiade, and then narrow the distance and consumers."

Overseas Chinese official said light, like a lot of products into the Asian Games, in addition to selling products during the Asian Games, Asian Games, to better promote the brand with "gold content", after all, access to Asian products can be specified is the industry's strong brand.

"Asian Muslim food as high as 46%, selected Asian designated products, not only selling products, but also to enhance their brand, cultivating potential consumer groups, set up a good brand image and expand market opportunities for competitive advantage." A Yi Sha Ma Xiaodong, said company executives.

Experts say so, whether as the Universiade, or Asian partners, or to provide back-catering, with two major sporting events, not only can directly drive product sales, but also to enhance the competitiveness of enterprises, brand popularity and reputation.

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