More business-oriented digital TV operations support system (on) – digital TV, cable TV, pay TV – HC Network broadcasting industry

Writer Mr. Cao Liqi, Shenzhen Tianwei Video Co., Ltd. Digital TV Business Unit Manager.

Keywords: Digital TV Operation BOSSJ2EE China Cable television After 10 years, from scratch, has become a huge industry has more than 100 million users. With digital, network and related IT technology, rapid development and popularization of a single analog TV era business model to the digital TV era of multi-business model evolution. In this context, how quickly and effectively the operational characteristics of different market Marketing To Client Providing services to managers with decision-making basis, to billing, accounts, accounts processing, regulate the internal business processes, quickly respond to changing market and customer needs is a new digital TV operations issues.

  Meaning more business operations In the analog TV era, only a single flat-rate business in the market Monopoly The status of the market development is actually a simple Sell Process. In the digital age, technology development to promote business diversification. It is precisely because the outcome of the extensive application of digital technology, digital media networks in every digital freedom Spread And use, giving rise to TV's "forward" and "backward" phenomenon, in the traditional sense of the audience is lost from the front of the TV, compete for customers and business Competition Started long ago. Therefore, in the digital age, multi-service in-house Operate Environment and the dual role of the external competitive environment, the generated real business operations.

1. Business operations is a platform for all aspects of the industry chain in this platform to achieve their value. At the same time, it should be an open operating platform to facilitate resource sharing, application, service access and operations. Therefore, the operation not only by network operators for the unilateral power, but the network operators, content providers, service providers and technology providers and other parties to the power of cooperation and coordination behavior.

2. Business operations from the "customer centric" service concept. The starting point is to help customers achieve consumer value, customer-centric, standing position to provide services to clients. Only the first value to its consumer customers, operators can achieve its business value.

3. Business operations from the network operator's management philosophy. In the advanced management concept, be Integrate Operator's own resources, building coverage, network, maintenance, service and sales and other aspects of the efficient and effective internal business processes, in accordance with the Risk Sharing, sharing of market value principles with wide market value with external partners, work together to provide services for users.

4. Business operations is only a starting point, there is no end. It must meet the market changes and increasing customer demand, continuous improvement and innovation. Therefore, the background of the management system, innovation system, technology system and internal resources have to be followed by an improved and updated.

5. Operation is the process of innovation. As technology advances and improved market mechanism, to provide video services to network operators to break the pattern, in the fierce market competition, the redrawing of their respective areas of strength, the dynamic changes in the new balance. Therefore, the business and operations of the innovation will continue to expand as the competitive activities, take the initiative to find new business markets and consumer value, especially between business and gathering type of business, it is very important.

6. Operating from the pressure of competition and the objective requirements. In the digital, networked age, competition means competition has gradually shifted from a heterogeneous heterogeneous and homogeneous competition simultaneously, competition to service competition from the network, turned to full competition from the local competition, the competition shifted from the number of users and quality, while the number of users competition, there must also cooperate with each other the opportunity and space. Thus, as early as planning, complex in the digital media value chain to value chain operators in the core of the new build, including operators, equipment vendors, system integrators, terminal manufacturers, content and service providers, virtual operators providers and users, including large value chain, value chain so that every element of close contact, interaction, resulting in 1 +1> 2, more powerful synergy, win-win effect.

With IT technology, you can build technical systems to support business operations, business operations functions to achieve the above technical requirements.

Business model for the digital age

In the process of digital cable TV network, a broadband IP-based technology and digital television technology, rapid development and popularization and application, providing more opportunities for business and application implementation. Cable network has become a multi-business co-existence of integrated services network, can provide the business will include: (1) basic operations, namely, the basic viewing operations and maintenance costs are included; (2) Regular service, that is, by time period (month, year) purchased services, such as N VOD / VOD, premium channels (packets), securities information, Internet access, VPN and other services; (3) real-time business, that place of business at any time, such as IPPV / VOD, VOIP Other services; (4) pay-per-business, that is, the number of charges based on use of services, such as Game , Education, instant messaging, IPPV / VOD and other services; (5) by volume operations that use the network resources according to the number of charges or the media resources of business, such as Internet access (according to traffic accounting), VOD and other services; (6 ) offers business, that business promotion, advertising or Promotions Produced by a certain time and conditions of the business model; (7) bundled services, which generated sales practices associated with two or more bundled services business, but also by a certain time and conditions.

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