Wrestling brand retail stores line the major military parade end – chain – HC Network Appliance Industry

"China's household electrical appliance
Brand The competitiveness of the retail terminal Monitoring Report "recently issued a grand rally in Beijing. Retail terminal to monitor the competitiveness of China's home appliance industry, the report opened the first 20 years, also referred to as the image of the Chinese household electrical appliance enterprises competitiveness of the retail terminal first" big parade . "

Chinese home appliance industry is at a critical period, through 20 years of full market competition, the emergence of technology convergence, product homogeneity, overcapacity problems, coupled with market demand and flat, leading home appliance business channel, particularly be

Marketplace Increasing dependence on the terminal, "the winning end? Has become a household electrical appliance enterprises in China's strategic priorities. But the Chinese home appliance store has a terminal building and there is no single objective evaluation model, a number of household electrical appliance enterprises more from lower prices , original way to get gifts, etc.

Sell Their growth, but did not store the terminal building project to be considered as a whole, and even some large domestic appliances business around the terminal stores in the CI signs do not appear uniform low-level errors.

Order to fully research the terminal building of the retail industry conditions and promote the industry to improve competitiveness, as China's home appliance industry authority Information Consulting Association, and well-known

Appliance Retail Terminal investigation services, "Communication Marketing Consultancy Co., Ltd. Beijing Giants? Jointly established the Chinese home appliance brand retail outlets competitive discussion group, completed the investigation of the implementation of basic data and research analysis, and on this basis, complete competitive monitoring report.

Appliance retail outlets depends on the competitiveness of the quality evaluation of data authenticity, the authenticity of the data depends largely on the data acquisition mode. Discussion group using the current internationally accepted method of investigation in retail terminal??? "Mystery shopper? Survey mode, according to the actual situation of China's home appliance market, creatively put forward conditions for Chinese home appliance retail store terminal competitiveness evaluation index system and evaluation model. investigation took 3 months, were investigated in 29 provinces, autonomous regions and municipalities, a total of 32 large, medium and large retail outlets city 195 stores, each covering at least three cities in different types of retail terminals.

Package Include Washing machine , Refrigerator, TV, Air conditioning Four major appliance industry, to the front of the 20-30 home top industry brands for the survey, the number of brands being investigated to achieve as much as 80, include all of the Chinese market, the first line appliance brands. The main indicators of the investigation there is a market coverage of retail outlets, exhibition location, booth layout, product display,

Promotions Information, Promoters business, product price, passenger, etc.. According to the survey topic group received first-hand data and information, for the first time introduced the "2005 China's home appliance brand retail store terminal Competitiveness Report", which is China's first completed building of a nationwide home appliance retail store terminal objective investigation report Chinese home appliance industry in the 20-year history of the store terminal building is a landmark.

Monitoring results indicate that Haier In China Refrigerator Two retail outlets and air conditioning industry competitiveness ranking first, while Haier, Little Swan and agreed with the first washing machine industry,

Changhong Was the first television industry.
Study also revealed some of China's household electrical appliance enterprises worthy of attention to phenomena and problems for enterprises to improve competitiveness in providing end-inspiration. The survey clearly shows that foreign home appliance brand in the store terminal large differences in the performance of foreign brands attaches great importance to "show booth?, In the CI is very strict implementation of standards, even if the stores in different cities are implementing the same set of visual performance standards other foreign brands in the "sell zone? the performance is better. The domestic brands are in the "Product, the scene attract tourists, the price performance of the marketing message? So has obvious advantages." Promoters performance? On both sides are similar, even slightly better than the domestic brands, such as more proactive, more friendly approach and so on. But we all know, over the years foreign brands account for the high-end of China's household electrical appliances market, in addition to domestic brands Haier, Changhong, Little Swan, etc.

Leadership
Brand, the majority only in low-end market toil. Not difficult to find, the better the performance of foreign brands "booth performance?," Selling zone? These two points is exactly the best place to attract high-end customers. If the "flow, price, promotion information? And other factors by the terminal itself, more stores, businesses can not be completely autonomous control," booth performance? And "sell zone? The competition becomes very crucial, and appears to foreign brands occupy the status of high-end market is not only a brand, technology caused, but also because foreign brands in the terminal building has also caught the most critical areas.

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